Shoe rebranding continued…
28 December 2007
The advantage of the knowledge I described yesterday is that you can find the shoes cheaper.
Ralph Lauren is a large chain and is more inclined to reduce some shoes to shift them – it can afford the losses. Edward Green is not. The same logic applies to a certain extent in department stores – they have paid brands a certain price for the product and are then free to discount them as they wish to maximise profits.
So in mid-January expect to find these luxury Ralph Lauren/Edward Green shoes reduced by 50%, even 60%. I picked up a pair last year reduced from around £550 to £220. They’re still not cheap, but Edward Green makes some of the finest shoes you will find.
Down the scale, Peal & Co shoes are a little cheaper than Church’s top start with (£240) and may be reduced even more. Plus, both re-brands create their own styles not found in the shoemakers themselves. So if no styles catch your fancy in the English originals, try these American rebrands. I particularly recommend the Peal & Co black one-piece lace-up.