Friday, 21 October 2011
Sunspel: The underwear project
The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.)
Sunspel is the cheapest of the brands on offer. Their regular briefs are £24. The same model at The White Briefs is £28 and at Zimmerli more like £44. Nicholas Brooke, one of the owners of Sunspel, says much of the reason for this is historic: “Underwear used to just be made in the winter when there was no demand for the T-shirts that made up the majority of the business. It wasn’t intended to make profit, and it didn’t.”
Prices aren’t quite that low any more, but Nick clearly thinks they are very good value. The cotton used is long-staple Egyptian cotton. This is on a par with The White Briefs and the feel is similar. Although Zimmerli will be covered in greater detail in the next in this series, I can say that their cottons are noticeably softer – both the regular Royal Cotton and the Sea Island.
However, you certainly pay more for the Sea Island – the name is trade marked by the West Indian Sea Island Cotton Association (the cotton is no longer grown on the actual sea islands, off Georgia) and that monopoly increases the price. That’s why Turnbull & Asser offers sea island ‘quality’ cotton, for example.
Another difference between Sunspel and the others is that the cotton is two-ply. This makes it a touch thicker, but more durable. I can’t say I was aware of the thickness until Nick pointed it out – so it’s not that noticeable.
Sunspel is also proud of its tradition of innovation. It developed unique cellular cotton (below) on old lace machines in 1958, at the factory in Long Eaton, and this is still a best seller. Its regular cotton is a jersey knit that also makes its construction different to that of other companies. For example, I found the leg openings had greater stretch in them than those from The White Briefs, even though there is no elastane in the binding, unlike those from the Swedish company.
I tried both the regular knit cotton and the cellular. Although the latter has more stretch, at least horizontally, I found the former more comfortable. Both did very well on the wear test, being washed and worn five times each.
Interestingly, I asked Nick why no one does underwear in grey, which is probably my favourite colour for it. Apparently grey marl cotton is at least 30% more expensive than white, and almost as big a mark-up on black. Rather than explain this to every customer, most companies that did grey would have to raise the price of all colours by 30%, which is hardly fair.
Most of the underwear is not made at the Sunspel headquarters (top), but in Portugal. The Long Eaton factory is largely reserved for T-shirts and other garments for the upper body, which make up the majority of Sunspel business.
I tried the T-shirts too, by the way, and can highly recommend them – though I have not done a similar comparison to any of the other makers. The texture of the Sunspel cottons, in particular, comes across better on a larger scale, as you might imagine. I sized up on the underwear (medium) and down on the T-shirts (small).
The next piece in this series will be on Zimmerli. At the end of the series I will write a more direct comparison of all manufacturers, including Hanro and Schiesser.