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Simone Righi, Frasi

31 January 2013


It was nice to meet Simone Righi in Florence. I’ve been into Frasi, and Tie Your Tie as it was before, but not when he has been in the shop.

Simone rebranded his shop three years ago, leaving the Japanese group Tie Your Tie. The stock and service were always very much Simone’s own, however, and therefore little has changed. It offers a range of luxurious knitwear (Fedeli, Hawick), knitted ties (Mattabisch, Tie Your Tie) and jackets from the likes of Sartorio Napoli and Orazio Luciano. 



One thing Simone has expanded is the ‘bespoke’ service, in which he measures customers and has suits made up by one of three tailors – Kiton, Attolini and a Florentine tailor. There is one basted fitting, changes are sent back and then the final suit arrives. Simone is not a trained tailor, but he is certainly a perfectionist when it comes to fit – as you can see on any customer he is fitting, and of course on himself. (My favourite ever shotfrom The Sartorialist is of Simone.)

The shop is fun and worth a look in. The stock isn’t much of a draw, but the appeal has always been the man, the space and the community around it.    


Photos: Luke Carby