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Pre-order for the Cashmere Crewneck and Cashmere Rugby

March 13th 2024

The pre-order window for our most popular product last year - the Cashmere Crewneck - and my personal favourite - the Cashmere Rugby - opens today. The point of the pre-order is to make sure no one misses out on them - ...

Pre-order for the Cashmere Crewneck and Cashmere Rugby

The pre-order window for our most popular product last year - the Cashmere Crewneck - and my personal favourite - the Cashmere Rugby - opens today. The point of the pre-order is to make sure no one misses out on them - ...

KnitwearMarch 13th 2024

Latest Posts

Why Ferdinando Caraceni is closing

March 11th 2024

Ferdinando Caraceni is one of the world's best-regarded bespoke tailors, based in Milan. It has been run since his death in 2004 by Ferdinando's daughter, Nicoletta, and they have made me three jackets over the...

Why Ferdinando Caraceni is closing

Ferdinando Caraceni is one of the world's best-regarded bespoke tailors, based in Milan. It has been run since his death in 2004 by Ferdinando's daughter, Nicoletta, and they have made me three jackets over the...

March 11th 2024

How to sell a watch

March 8th 2024

I know a few people that are looking to sell watches they bought in recent years. The market’s probably been through a peak of popularity, and it’s not surprising that there some who regretted something they ...

How to sell a watch

I know a few people that are looking to sell watches they bought in recent years. The market’s probably been through a peak of popularity, and it’s not surprising that there some who regretted something they ...

WatchesMarch 8th 2024

B&Tailor double-breasted overcoat: Review

March 6th 2024

We covered the Korean outfit B&Tailor in some detail here at the beginning of the month. For details on them, their history and their style, please read that article. It might seem a little odd splitting things up l...

B&Tailor double-breasted overcoat: Review

We covered the Korean outfit B&Tailor in some detail here at the beginning of the month. For details on them, their history and their style, please read that article. It might seem a little odd splitting things up l...

CoatsMarch 6th 2024

How to pack for a three-day trip: Video

March 4th 2024

The ' travel capsule' posts we've done are always popular - I think because they are useful for actual travel, but also for anyone looking to build a versatile wardrobe in general. In that way they're...

How to pack for a three-day trip: Video

The ' travel capsule' posts we've done are always popular - I think because they are useful for actual travel, but also for anyone looking to build a versatile wardrobe in general. In that way they're...

Bags - VideoMarch 4th 2024

The Casual Style Guide – come to the launch party!

March 1st 2024

In two weeks time, on March 14th, we will be holding a launch party in London for our new book, The Casual Style Guide , written by myself and photographer Jamie Ferguson. The party, at Clutch Cafe, will run from 6-8pm ...

The Casual Style Guide – come to the launch party!

In two weeks time, on March 14th, we will be holding a launch party in London for our new book, The Casual Style Guide , written by myself and photographer Jamie Ferguson. The party, at Clutch Cafe, will run from 6-8pm ...

StyleMarch 1st 2024

Pop-up shops for 2024 – in London and New York

February 28th 2024

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their spa...

Pop-up shops for 2024 – in London and New York

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their spa...

February 28th 2024

The Eddie Bauer ‘Skyliner’ and how to find one

February 26th 2024

With the growth of interest in outdoor clothing in recent years, there has been a predictable dive into the history of companies that produced it, of which one of the most prominent was Eddie Bauer. One reason I find th...

The Eddie Bauer ‘Skyliner’ and how to find one

With the growth of interest in outdoor clothing in recent years, there has been a predictable dive into the history of companies that produced it, of which one of the most prominent was Eddie Bauer. One reason I find th...

Casual clothing - CoatsFebruary 26th 2024

Spring/Summer 24 on the Permanent Style shop

February 23rd 2024

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comment...

Spring/Summer 24 on the Permanent Style shop

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comment...

February 23rd 2024

Cifonelli cashmere overcoat: Style Breakdown

February 21st 2024

This cashmere coat from Cifonelli, which I’ve had now for nine years , is similar in many ways to the two coats we’ve covered previously in this series – from Ciardi and from Liverano . There a...

Cifonelli cashmere overcoat: Style Breakdown

This cashmere coat from Cifonelli, which I’ve had now for nine years , is similar in many ways to the two coats we’ve covered previously in this series – from Ciardi and from Liverano . There a...

CoatsFebruary 21st 2024

When to wear a tie: Personality and opportunity

February 19th 2024

At Pitti Uomo back in January I took the opportunity to wear mostly tailoring and ties - the two outfits shown above and below. And it felt great. I know there are traditionalists who see me as the antithesis of this, a...

When to wear a tie: Personality and opportunity

At Pitti Uomo back in January I took the opportunity to wear mostly tailoring and ties - the two outfits shown above and below. And it felt great. I know there are traditionalists who see me as the antithesis of this, a...

TiesFebruary 19th 2024

Latest Posts Continued

Manish’s five bespoke lessons: Picking cloth

February 16th 2024

By Manish Puri. This article is the second in a series dealing with my personal experiences of having bespoke/MTM clothes made over the last six years. The first covered some of my tips for working with tailors, while th...

Manish’s five bespoke lessons: Picking cloth

By Manish Puri. This article is the second in a series dealing with my personal experiences of having bespoke/MTM clothes made over the last six years. The first covered some of my tips for working with tailors, while th...

ClothFebruary 16th 2024

Reader profile: James

February 14th 2024

James is a reader I met in Korea last year. A friend of our host Sam Ahn, he joined us for dinner on the last night with Assisi. James has been a customer of various bespoke tailors for about 10 years, but has largely s...

Reader profile: James

James is a reader I met in Korea last year. A friend of our host Sam Ahn, he joined us for dinner on the last night with Assisi. James has been a customer of various bespoke tailors for about 10 years, but has largely s...

StyleFebruary 14th 2024

How to wear a shawl or stole

February 12th 2024

A shawl (or stole) can be a really practical thing to wear. Simply hung round the neck, it’s a lovely layer of warmth down the front of the body and on the back of the neck. And when looped or tied, it’s also...

How to wear a shawl or stole

A shawl (or stole) can be a really practical thing to wear. Simply hung round the neck, it’s a lovely layer of warmth down the front of the body and on the back of the neck. And when looped or tied, it’s also...

Hanks and scarvesFebruary 12th 2024

My case for the lightweight English jacket

February 9th 2024

By Aleks Cvetkovic. For much of my career I’ve felt like an anomaly, especially at the likes of Pitti or industry events. Principally this is because I’ve always chosen to wear structured tailoring, largely f...

My case for the lightweight English jacket

By Aleks Cvetkovic. For much of my career I’ve felt like an anomaly, especially at the likes of Pitti or industry events. Principally this is because I’ve always chosen to wear structured tailoring, largely f...

JacketsFebruary 9th 2024

Liverano ulster coat: Style Breakdown

February 7th 2024

This coat from Liverano & Liverano in Florence has had a bit of an after life, being imitated in this tweed a fair bit, as well as spurring some to have the same coat from Liverano (despite the high cost). It remai...

Liverano ulster coat: Style Breakdown

This coat from Liverano & Liverano in Florence has had a bit of an after life, being imitated in this tweed a fair bit, as well as spurring some to have the same coat from Liverano (despite the high cost). It remai...

CoatsFebruary 7th 2024

B&Tailor: Real bespoke, distinctive style

February 5th 2024

When I travelled to Korea back in December, one of the places I was keenest to visit was B&Tailor . Because, like many people, I’d been impressed for years at what I’d seen from Chad Park and his colleagu...

B&Tailor: Real bespoke, distinctive style

When I travelled to Korea back in December, one of the places I was keenest to visit was B&Tailor . Because, like many people, I’d been impressed for years at what I’d seen from Chad Park and his colleagu...

SuitsFebruary 5th 2024

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

How was Dry January for you?

February 2nd 2024

I didn't buy any clothes this month. That wouldn't be a hardship for most people and it wasn't much of a hardship for me, but I was surprised how much it changed my perspective. On the day after publishi...

How was Dry January for you?

I didn't buy any clothes this month. That wouldn't be a hardship for most people and it wasn't much of a hardship for me, but I was surprised how much it changed my perspective. On the day after publishi...

February 2nd 2024

Cifonelli jacket: Finding a new home for good things

January 31st 2024

One topic I thought it would be good to cover during Dry January was giving away clothes that you found - for whatever reason - no longer worked for you. Finding good homes for good things, essentially. A good example o...

Cifonelli jacket: Finding a new home for good things

One topic I thought it would be good to cover during Dry January was giving away clothes that you found - for whatever reason - no longer worked for you. Finding good homes for good things, essentially. A good example o...

JacketsJanuary 31st 2024

Layering up for travel: Shawls, cardigans and vests

January 29th 2024

It was effing freezing in Paris two weeks ago: officially minus five, felt like minus ten. I know that’s not extreme if you live in Sweden or North Dakota, but it’s not the kind of weather you’re used t...

Layering up for travel: Shawls, cardigans and vests

It was effing freezing in Paris two weeks ago: officially minus five, felt like minus ten. I know that’s not extreme if you live in Sweden or North Dakota, but it’s not the kind of weather you’re used t...

Hanks and scarvesJanuary 29th 2024

Charlie Borrow pilot bag: How great things age

January 26th 2024

Lucas has had this canvas bag from Charlie Borrow for years, and I’ve always admired its rugged quality, particularly when we’ve traveled together. So I thought it would make a good entry in our How Great Thi...

Charlie Borrow pilot bag: How great things age

Lucas has had this canvas bag from Charlie Borrow for years, and I’ve always admired its rugged quality, particularly when we’ve traveled together. So I thought it would make a good entry in our How Great Thi...

BagsJanuary 26th 2024

Repairing a rug jacket – with denim-like darning

January 24th 2024

This coat has a good story behind it, and is a nice one for Dry January I think, as it shows different ways clothes can be remade, repurposed and repaired. I bought it at the workwear-oriented shop Jinji in Paris . It h...

Repairing a rug jacket – with denim-like darning

This coat has a good story behind it, and is a nice one for Dry January I think, as it shows different ways clothes can be remade, repurposed and repaired. I bought it at the workwear-oriented shop Jinji in Paris . It h...

Casual clothing - DenimJanuary 24th 2024

Journal article on my children

January 22nd 2024

I wrote a little piece for the Rubato journal this weekend, about how good my children's instinct is for clothing. They nearly always give a good steer, I think because they're both very observant and know me v...

Journal article on my children

I wrote a little piece for the Rubato journal this weekend, about how good my children's instinct is for clothing. They nearly always give a good steer, I think because they're both very observant and know me v...

January 22nd 2024

Eight outfits I liked at Pitti – and why

January 19th 2024

Pitti Uomo this year felt busier than last, but that was a little deceptive - two of the big buildings were still closed for lack of exhibitors, and more squeezed into the main pavilion. The show’s future still fee...

Eight outfits I liked at Pitti – and why

Pitti Uomo this year felt busier than last, but that was a little deceptive - two of the big buildings were still closed for lack of exhibitors, and more squeezed into the main pavilion. The show’s future still fee...

StyleJanuary 19th 2024

The bowler hat in the fifties: My grandfather’s blog

January 17th 2024

When we cleared out my grandparents’ house last year, we discovered an article my grandfather had written about bowler hats in the late 1950s. I've written about him before, publishing an interview in 2012 th...

The bowler hat in the fifties: My grandfather’s blog

When we cleared out my grandparents’ house last year, we discovered an article my grandfather had written about bowler hats in the late 1950s. I've written about him before, publishing an interview in 2012 th...

HatsJanuary 17th 2024

Sartoria Ciardi ulster coat: Style Breakdown

January 15th 2024

This ulster-style overcoat was made for me by Sartoria Ciardi , the Neapolitan tailor, in 2020. Although I’ve had a few pieces of tailoring from Ciardi in the past five years, this is my only coat from them. It h...

Sartoria Ciardi ulster coat: Style Breakdown

This ulster-style overcoat was made for me by Sartoria Ciardi , the Neapolitan tailor, in 2020. Although I’ve had a few pieces of tailoring from Ciardi in the past five years, this is my only coat from them. It h...

CoatsJanuary 15th 2024

The Overcoats Style Breakdown series: Introduction 

January 12th 2024

Next week we’ll begin a series of articles that breaks down the style of my bespoke coats, building on the popular 2018 series that looked at suits and jackets. That turned into a book, Bespoke Style , which was ...

The Overcoats Style Breakdown series: Introduction 

Next week we’ll begin a series of articles that breaks down the style of my bespoke coats, building on the popular 2018 series that looked at suits and jackets. That turned into a book, Bespoke Style , which was ...

CoatsJanuary 12th 2024

Denim

Repairing a rug jacket – with denim-like darning

January 24th 2024

This coat has a good story behind it, and is a nice one for Dry January I think, as it shows different ways clothes can be remade, repurposed and repaired. I bought it at the workwear-oriented shop Jinji in Paris . It h...

Repairing a rug jacket – with denim-like darning

This coat has a good story behind it, and is a nice one for Dry January I think, as it shows different ways clothes can be remade, repurposed and repaired. I bought it at the workwear-oriented shop Jinji in Paris . It h...

Casual clothing - DenimJanuary 24th 2024

Reader Profile: Ben (and the community of menswear)

January 5th 2024

I met Ben at our recent pop-up party, and liked what he was wearing (first outfit below). We got to talking and I discovered his interesting background - always good, as I’d like these profiles to explore different...

Reader Profile: Ben (and the community of menswear)

I met Ben at our recent pop-up party, and liked what he was wearing (first outfit below). We got to talking and I discovered his interesting background - always good, as I’d like these profiles to explore different...

Alterations and care - BagsJanuary 5th 2024

Seoul: A menswear shopping guide

December 13th 2023

Earlier this month I visited Seoul, to see some of the tailors I had been intrigued by but mostly seen from afar, and to visit some of the shops and brands. My impression was of a dynamic city – new development, n...

Seoul: A menswear shopping guide

Earlier this month I visited Seoul, to see some of the tailors I had been intrigued by but mostly seen from afar, and to visit some of the shops and brands. My impression was of a dynamic city – new development, n...

Bags - Belts and walletsDecember 13th 2023

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019