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Brand: Brioni

 My interview with Jonathan Clay last week went down well with readers – perhaps because he’s not the kind of person that would normally be interviewed. As the supplier of Italian ready-made suits, he sees all sides of the industry, … > Read more
The film was made to coincide with the made-to-measure events coming up at Harrod’s. You can see the other video with Richard James here.
Men wear fewer suits today, as we all know. But they retain the need for a jacket, if only to appear smart or professional. Two of my friends, a doctor and a teacher, are particular examples. Their jobs do not … > Read more
After long gestation, The Rake magazine has finally launched its coffee-table book, Hand of the Artisan: The Soul of Italian Luxury. It is a tour through 17 different Italian manufacturers, heavily illustrated with handsome, technical and usually black and white … > Read more
Timothy Everest is a beast of many parts. A tailor who began his career sketching designs for Tommy Nutter, lauded at one point as a saviour of Savile Row alongside Ozwald Boateng and Richard James, he now keeps a delightfully … > Read more
Italian brands like Canali, Corneliani, Zegna and Pal Zileri all place a lot of emphasis upon the family ethic of their production and the hand-made nature of their suits. At least with the highest label, such as Zegna’s Couture or … > Read more
I’ve been a fan of Brioni co-CEO Andrea Perrone’s personal style ever since issue 2 of The Rake. Perrone was the cover star, part of a feature on Brioni and wearing a checked sportscoat with a dark cardigan, white shirt … > Read more
The Rake is simply the best magazine for classic men’s style out there. It is only three issues old, and already it has featured the history of Brioni, a technical explanation of the seven-fold tie and an analysis of the … > Read more
The most relied upon measures of luxury today are the materials used in a garment and how much manpower went into it. The second of those measurements might not be as straightforward as you think. True bespoke is done by … > Read more