Brand: Permanent Style
We received the first few copies of Permanent Style 2015 yesterday, and they look fantastic! They’re thick, they’re substantial, and the production is beautiful.Relief, pleasure, excitement: all bundled into one. The official launch of the book will be next Wednesday, the 29th, … > Read more
These are the first pictures from our first Permanent Style dinner, which was co-hosted with Essence Lifestyle on Monday at Club Cafe Royal – part of a series we are creating called The Gathering.It was a really lovely event, bringing together some … > Read more
About 50% of Permanent Style collaborations never come to fruition. The quality’s not right, or the cut, or some other aspect just can’t be perfected. Often the lead time proves to be too long. It makes you realise how difficult … > Read more
Thanks everyone, all 50 pairs of slippers have now gone. Sorry to those who missed out.
As I suspected, the travel slippers went very quickly yesterday and we now have only two pairs left out of the 50 available. First to email me gets them!
In January, for the first time in our history, there were over 300,000 visits to the Permanent Style site, doubtless helped by Pitti, The Times and Fuera de Serie.Thank you so much to everyone that visits, reads and contributes to … > Read more
Just a nudge to remind readers that the collaboration between Permanent Style and tiemaker Passaggio Cravatte is still running, with some limited edition Italian regimental silks available to make into just one or two ties each. The two swatches below … > Read more
Following our recent project with Italian tiemaker Passaggio Cravatte, I’m pleased to offer the second iteration of this collaboration, focusing on regimental ties. (You can see the samples at the bottom of the post.)For anyone who missed the first project, … > Read more
A Permanent Style column, on the forgotten rule of black tie (cover your waist!) is on GQ.com today.Read it here
Permanent Style has expanded its reach to other languages, with articles on the site translated into both French and Russian for a foreign audience.This week Hugo, who blogs at Parisian Gentleman, translated my interview with Patrick Grant of Norton & … > Read more