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Brand: The White Briefs

  Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Briefs, Sunspel and Hanro, and tested out their product … > Read more
The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.)Sunspel is the cheapest of the brands on offer. Their regular briefs are £24. … > Read more
A few weeks ago I began a project to search out the best underwear made anywhere in the world. Obviously, given the focus of Permanent Style, the focus would be on both quality, including materials and construction, and style. The … > Read more