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Brand: Simonnot Godard

  Although Paris has never been a centre of menswear – unlike London or Milan – there is a surprisingly broad range of small companies and artisans worth visiting. More, arguably, than anywhere in Italy outside Naples. The products are often … > Read more
  A discussion in front of an audience cannot be long. Particularly when most of them are standing. An hour – max – minus 10 minutes or so for questions. So we had 50 minutes for the talk at our Accessories … > Read more
  A capsule collection has many uses. When you travel for long periods, for example, you want a small but versatile collection of clothes that has a large number of permutations, and suits different occasions. And if you commute by bike … > Read more
  Last year I did a Christmas list around this time, collecting together some of my favourite things offered by the advertisers on Permanent Style. We don’t do much to shout about these brands that fund everything on PS, so I … > Read more
  You could never refer to yourself as a style icon. But if someone else gives you the title, it’s alright to pass it on, right? Seriously, I was highly flattered to be asked to appear in the latest issue … > Read more
I wrote almost a year ago how impressed I was with Will at A Suitable Wardrobe setting up a store, to sell his taste and knowledge of European manufacturers to the blog’s readership. Since then the store has grown and … > Read more
Readers have made the point that my bespoke commissions often seem to be rather outlandish pieces: the Huntsman shooting suit, for example, or the Timothy Everest velvet jacket. Why, at least one has asked, do you not have simple business … > Read more
I admire people that put their money where their mouth is. Becoming an entrepreneur, setting up on one’s own, trying to make money selling your taste to the world. It’s ballsy. Writing a blog doesn’t risk anything, other than exposing … > Read more