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Brand: Sunspel

  My third book this year, published by Prestel and in bookstores worldwide, is now available. It is called Best of British: The Stories Behind Britain’s Iconic Brands. The book covers 14 British manufacturers that are over 100 years’ old. From … > Read more
 I’ve been looking for rather a long time for my perfect T-shirt. One quality maker, one perfect model, with the intention to stock up on white and grey crew-necks and (in theory) never shop again. Readers will, I’m sure, empathise with … > Read more
 At this time of year I normally do a list of Christmas gift suggestions. Apparently last year a reader took the initiative and left a print-out of the list sitting on a coffee table at home. It did the trick – a couple … > Read more
 As part of the series on new shop openings in London, today we’re focusing on Private White VC – the British factory and brand founded by James Eden in 2007, but with a new shop on Duke Street and a … > Read more
One of the nice things about having nice advertisers is the range of Christmas shopping ideas they present. Here are my favourites. Among the best additions to the collection at Drake’s are the untipped cashmeres in various shades of grey. … > Read more
Next Wednesday, June 26th, we will be launching a collaboration with John Smedley: a unique design that I believe is the perfect sartorial sweater.One or two people commented to me that the last collaboration with La Portegna, which sold out … > Read more
  Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Briefs, Sunspel and Hanro, and tested out their product … > Read more
The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.)Sunspel is the cheapest of the brands on offer. Their regular briefs are £24. … > Read more
[Cotton jacket by Beams Plus, shirt by BD Baggies and bow tie by Drake’s]Tomorrow is the official opening of Trunk, an innovative new boutique in London’s Marylebone. Though the shop has been welcoming passers-by for the past few weeks, as … > Read more