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Brand: Zimmerli

 Finally, wonderfully, the book on luxury craft I began writing three years ago is coming out: The Finest Menswear in the World.It will be published by Thames & Hudson on September 14th. A hardcover, coffee-table book of some 200-odd pages, … > Read more
  Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Briefs, Sunspel and Hanro, and tested out their product … > Read more
Of all the factories I have visited for the current book, the contrast between product and production was greatest at Zimmerli. The production facility is a small, two-storey building in Coldrerio, a Swiss town just across the border from Como. … > Read more
In Coldrerio and Mendrisio, Switzerland, today to visit Zimmerli underwear. That’s the cloth being cut in Mendrisio.Zimmerli will be included in The Finest Menswear in the World as the producer of the best underwear.More photos on
The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.)Sunspel is the cheapest of the brands on offer. Their regular briefs are £24. … > Read more